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Friday, 8:30 am - 9:30 am, Breakout Session 34) So Many Leads, So Little Conversion: Using Data to Nurture Leads and Differentiate From the Competition. 1 CEU Melinda Gisbert, BS, MS | Client Services Manager, Big Buzz, Inc. Your marketing efforts are bringing in a ton of new leads each month, but the sales team is struggling to convert them to move-ins. What gives? The answer may not lie with your sales team. After surveying over 400 senior living leaders across the country, our agency identified two major gaps: misconceptions surrounding the definition of differentiation and the misuse of content marketing to nurture leads down the funnel. Brand differentiation and content marketing remain buzzwords in the industry, yet very few senior living organizations have a strategy backed by real data to stand apart from the competition and nurture leads into becoming intentional. By surveying both current residents and your ideal target audience, you can gather the data and insights you need to:
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Target Audience – General: CEO / Administrator; Sales & Marketing Target Audience – Provider Types: Life Plan Communities (CCRCs); Assisted Living / Residential Care Friday, 8:30 am - 9:30 am, Breakout Session 35) Thinking Beyond the Spork! 1 CEU Elisha Vazquez, AOS | Director of Dining Services, Glencroft Center for Modern Aging Food is more than an essential to living. Food represents an individual’s culture, experiences, home, and heart. This session will discuss options to meet the needs of today’s older adults including innovative and inspiring ways to enhance your residents dining services experience. This session will review the field of options, ways to kick up the flavor with dining experiences, service check-ins, and ways to go above and beyond with your residents. Session Objectives:
Target Audience – General: CEO / Administrator; Dining; DON / Nurse Manager; Wellness / Activities; Residents; Resident Services / Social Services Target Audience – Provider Types: Life Plan Communities (CCRCs); Assisted Living / Residential Care; Nursing Home; Adult Day Services; Behavioral Health Friday, 8:30 am - 9:30 am, Breakout Session 36) ADHS: Behavioral Health Residential Update 1 CEU Tiffany Slater, MPH | Bureau Chief of Residential Licensing, Arizona Department of Health Services In this session, attendees will meet the new Bureau Chief of Residential Licensing. This session will include an overview of Behavioral Health Residential Licensing and will cover perpetual licensing, the top 10 deficiencies cited in Behavioral Health Homes, and what's on the horizon in Residential Facilities Licensing. Session Objectives:
Target Audience – General: CEO / Administrator; DON / Nurse Manager; Resident Services / Social Services; Dining; Wellness / Activities Target Audience – Provider Types: Assisted Living / Residential Care; Behavioral Health Friday, 8:30 am - 9:30 am, Breakout Session 37) Voice Interactive Technology: The Future of Aging Services 1 CEU John Coyne | Sr. Solutions Architect, Alexa Smart Properties Todd Carling | Business Development, Christian Care: Fellowship Square Mesa As our older adults move into Senior Living properties, they bring their lives with them. This means that they want familiar things and the ability to continue their lives as they live on in your buildings. Access to information is key and being able to respond to situations in a timely fashion is critical. In this session, you will learn how using voice can accomplish these things and more, including fall prevention, entertainment, fighting social isolation, communication with family and other residents, and many others. Come see how voice interaction is becoming the future of aging services today. Hear from an operator with real world stories of how using voice has benefitted their business and delighted the residents. Session Objectives:
Target Audience – General: CEO / Administrator; Resident Services / Social Services; Facilities; Sales & Marketing; Wellness / Activities; Residents Target Audience – Provider Types: Life Plan Communities (CCRCs); Assisted Living / Residential Care; Nursing Home; Adult Day Services Friday, 8:30 am - 9:30 am, Breakout Session 38) Fair Housing: Helping Older Adults Age in Community 1 CEU Jennifer Wasserman, JD | Attorney, Pinkowski Law & Policy Group Michelle Pinkowski, BSBA, JD | Attorney, Pinkowski Law & Policy Group Fair housing, as a sociological concept, is the idea that all people have a right to adequate housing in a location of their choosing. As a legal concept in the United States, fair housing means that certain protected groups of people are protected from housing discrimination by state and federal law. For people who develop disabilities as they age, the right to housing choice has been guaranteed since the Fair Housing Act was amended in 1988. How can the assisted living industry support housing choice across the continuum of care? Session Objectives:
Target Audience – General: CEO / Administrator; Facilities; CFO / Finance; Trustees; Owners / Investors Target Audience – Provider Types: Assisted Living / Residential Care; Behavioral Health Friday, 8:30 am - 9:30 am, Breakout Session 39) Nonprofits and Lobbying: What's OK, What's Not 1 CEU Sam Coppersmith, BA, JD | Member (Partner), Coppersmith Brockelman PLC The session will provide a brief overview of what lobbying and political activities are allowed by tax-exempt organizations. Attendees will understand what is permitted under the tax code, and what will get tax-exempt status revoked or an excise tax imposed. Session Objectives:
Target Audience – General: CEO / Administrator; Trustees; Residents Target Audience – Provider Types: Nursing Home; Affordable Housing; Adult Day Services; Home and Community Based Services, including Homecare; Behavioral Health |